media_artricles :: 2015

Money ‘Flowing’

Cable company gives $5m to 10goldsby2024

The Trinidad and Tobago Olympic Committee ‘s (TTOC’s) 10goldsby2024 Athlete Preparation and Welfare fund received its biggest boost to date when TTOC president Brian Lewis announced a five-year $5 million deal with Columbus Communications and their Flow brand yesterday.

Lewis also stated the intention of the TTOC to brand national teams for games under the TTOC umbrella (Olympics, Commonwealth, Pan Am, CAC, Youth Olympics etc) as Team TTO. TTO is the International Olympic Committee‘s official abbreviation for Trinidad and Tobago.

Lewis added that the TTOC is looking to capitalise on the entire spectrum of revenue-earning opportunities with a goal of raising $20 million by 2017.

At Olympic House yesterday, Lewis described the injection of funds for his brainchild project as “a breakthrough”. The landmark deal will see $600,000 every year plunged into the Fund while $400,000 will cater to two brand ambassadors selected for Flow on behalf of the TTOC. That $400,000 will include a monthly stipend for the chosen ambassadors, commercial commitments and promotions for Flow and Flow equipment and technologies.

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